One of the things my advertising research professor repeatedly emphasized throughout the class was that brand planners (those people that figure out what consumers want and how they rationalize their buying habits) have to be chameleons. By this, she meant that brand planners must be able to get along with people from all walks of [...]
Posts Tagged ‘brand planner’
Be a chameleon
Posted in Romania Trip, tagged brand planner, journalism, photojournalist on 02/25/2009 | Leave a Comment »
